Creative Freedom Book
A guide for running a graphic design business so you feel more in control
A practical guide to pricing, clients, and smoother projects — without losing the love of design.
Does your business feel like an uphill battle?
You started this to do great work, but some weeks the business side feels like a mountain to climb.
Undercharging and second-guessing your prices
Scope creep and endless “tiny tweaks”
Clients going quiet when you need feedback
Cash flow wobbling depending on who pays when
Feeling like you’re figuring it out alone 😅
Creative Freedom is your tool kit to go from surviving to thriving
Creative Freedom gives you simple, reusable systems to help you:
Quote with confidence
Protect your time
Guide feedback without second-guessing
Run smoother projects from kickoff to launch
Campfire stories from designers like you
Real wins, real mistakes, and the moments that changed how they work.
Inside Creative Freedom
PART 1
Build confidence
Start with the right mindset and foundation. Overcome imposter syndrome and own your expertise.
PART 2
Use design to sell
Present your work in ways that win clients. Stop selling pixels and start selling value.
PART 3
Price your work properly
Stop undercharging and value your expertise. Practical formulas for project and value-based pricing.
PART 4
Protect your time
Set boundaries that keep you sane. Learn to say no without burning bridges.
PART 5
Run smoother projects
Systems that prevent scope creep and keep projects on track from kickoff to launch.
Ready to dive in?
Pre-order the book.
Written by people who’ve been through it
Created by Jeremy and Grant Johnson, based on real lessons from building a design-led business (and learning the hard way).
If you’re flying solo, this will feel very familiar.
Practical resource pack included in the book
Cash flow forecast
Track income and expenses to stay financially healthy.
Terms & conditions
Protect yourself with clear, fair contract terms.
Project management template
Keep projects organised, on track, and easy to manage.
Quote template
Professional proposal format that wins clients.
Project brief
Gather the right information before you start designing.
Ready to feel more in control of your design business?
A field guide for running a graphic design business. From the founders of Rocketspark
What Creative Freedom will give back to you as a graphic designer
Build the right mindset for freelancing
Understand your value as a designer
Set yourself up for success from day one